Impact Partner: A Better Bite
Not an outsider
At Pineut, we don’t believe in outsiders – we see every vegetable and fruit as a pure flavour enhancer. We like to think of our production as full of promise. We see opportunities: for people, for collaborations, and for new product applications. And we put this vision into practice right down to the smallest detail.
We also see the chance to make a modest contribution in the fight against food waste. After all, our mixes are made with dried products. Drying is the perfect way to preserve fruit and vegetables. It extends their shelf life and saves them from going to waste.
Over the past two years, we’ve been actively seeking out impact partners in this area. Pineut’s impact partners are those who contribute to a better world. In our search for allies to help us save food, we discovered Bart and Thijs of A Better Bite.
Impact partner in the spotlight: A Better Bite
Bart and Thijs spent years working in the fruit and vegetable trade. But they could no longer stand by and watch perfectly good produce thrown out simply because of cosmetic flaws. For them, it was unacceptable that a blemish meant a one-way ticket to the compost heap. And so, they started A Better Bite – with one clear mission: to fight food waste and prove that odd-looking produce can be exceptionally tasty.
Their concept was one we fell in love with straight away: don’t throw away, dry! And then bring these products to market as truly honest food. Delicious for consumers and good for the planet.
After months of experimenting, tasting, fine-tuning and testing (including: “would it also work with peppers?”), A Better Bite became a reality. And the results speak for themselves: many thousands of kilos of fresh produce, once destined for the bin, have now reached delighted consumers in dried form – as snacks, flavourings, or even sweet treats.
At Pineut, we fell for Bart and Thijs and their products from day one. That’s why we’re proud to use A Better Bite’s dried oranges in our citrus Watertwist, sangria, and mulled wine!
