Doing good, one product at a time. Here's how.

The Sustainable Development Goals form the foundation of our approach. We have chosen to focus on three of the 17 goals:

1. Decent Work and Economic Growth
2. Reduced Inequalities
3. Responsible Consumption and Production

We deliberately focus on these areas because they are where we can make the greatest positive and lasting impact.

You can read more about this in our social impact report.

We also have our own Theory of Change: a model that keeps us focused on our mission. Want to learn more? You can read more about it in our social impact report.

Equal opportunities, respect and inclusion are integral to the way we work. That is why we explicitly set out our dedication to Justice, Equity, Diversity & Inclusion (JEDI) in this public commitment.

At Pineut, we treat everyone with respect, fairness and dignity. We strive to create a working environment where differences are valued and everyone feels welcome, safe and heard.

We are committed to:

• Justice – We strive to provide fair opportunities and, wherever possible, remove barriers to participation or development.
• Equity – We recognise that people have different needs and starting points, and provide support where needed to enable equal opportunities.
• Diversity – We value different backgrounds, experiences, perspectives and talents, and believe they make our organisation stronger.
• Inclusion – We create an environment where everyone can be themselves, feel respected and actively contribute.

How we put this commitment into practice

Our JEDI principles apply to all our activities and guide our daily decisions and ways of working. This means that we:

• strive to provide an inclusive, safe and respectful working environment for all employees;
• promote equal opportunities in recruitment, selection, development and career progression;
• actively work to reduce bias and exclusion in our processes;
• treat customers, suppliers, partners and other stakeholders with respect;
• collaborate with organisations and partners that support our social values;
• regularly review how we can make our working practices more inclusive.

Responsibility

Pineut’s management endorses this JEDI commitment and is responsible for its implementation, ongoing application and periodic review. Management ensures that these principles are reflected in our policies, operations and decision-making, and encourages continuous improvement wherever needed.

An ongoing process

Inclusion is an ongoing process of learning. We continue to listen, learn and improve so that Pineut is an organisation where everyone feels welcome and has equal opportunities to contribute and develop.

Want to read more? Read our full statement here.

At Pineut, we believe that small steps together make a big difference. That is why we work every day to reduce our impact on people and the environment. Our Climate Action Plan sets out the practical steps we will take over the coming years.

The plan outlines our goals, the actions we are taking to reduce our CO₂ emissions, and how we work with suppliers to make our supply chain more sustainable. From more sustainable packaging and logistics to responsible sourcing and reducing Scope 3 emissions, we turn our ambitions into concrete, measurable actions.

Want to know how we do it? Read our full Climate Action Plan here.

Pineut does not conduct any lobbying activities directed at governments, political parties or policymakers. We do not use employees, resources or financial contributions to influence legislation, regulations or public policy. We therefore do not have a separate lobbying policy.

Pineut is, however, a member of Social Enterprise NL. This membership focuses on sharing knowledge, collaboration and strengthening the social enterprise sector. Although Social Enterprise NL advocates on behalf of the sector, Pineut does not actively participate in lobbying activities or provide specific lobbying instructions or political positions to be represented on its behalf.

We adhere to the following principles:

• Pineut only supports activities that contribute to a positive social and environmental impact.
• Pineut bases its positions and communications on reliable information and, wherever possible, on facts and scientific insights.
• Pineut does not make financial or in-kind political contributions to political parties, candidates or campaigns.
• Pineut maintains a zero-tolerance policy towards corruption and bribery and expects the same of its employees and partners.
• When participating in industry associations or professional networks, Pineut ensures that its involvement remains aligned with its mission, values and social objectives.

Pineut’s management is responsible for overseeing adherence to these principles. As Pineut does not engage in lobbying activities, the risks of inappropriate lobbying or political influence are considered very limited. Any concerns or questions about compliance with these principles can be raised through Pineut’s standard complaints or contact procedure. If the nature of our activities changes in the future and Pineut begins actively lobbying, a formal lobbying policy will be drawn up, approved by management and published on our website.

At Pineut, we believe that entrepreneurship goes hand in hand with respect for people, society, and the environment. That is why we are committed to respecting human rights within our own organization and throughout our value chain. 

When selecting and working with suppliers, we take social and ethical aspects into account and strive for long-term collaborations with partners who share our values.

Want to read more about our human rights declaration? View the full document here.