From India to E&CO; a journey towards sustainable awareness
Follow Janneke's inspiring journey from India to the Netherlands, where she embarks on an adventure with Pineut to make production more sustainable and conscious. In the blog she shares her personal experiences and insights about making responsible choices that are not only tasty, but also good for the world!
Sustainability is a topic that is becoming increasingly relevant in our modern world. For many, it seems like an abstract concept that is difficult to apply in everyday life.
In a conversation with Janneke, the owner of the E&CO department store in Utrecht, we delve deeper into the value of sustainability.
During a work trip of Janneke to India she had the chance to work with several microcredit organizations. This experience opened her eyes in ways she never expected. Up until that moment she had never visited a developing country. Meeting people who with very little resources still improve their situation in a smart way was very inspiring.
Despite the many comments from people around her who saw sustainability as a difficult and restrictive obligation, Janneke had a different reaction. For her, the idea of making a positive contribution was something that made her happy. This insight led to a new focus on sustainability in her life. She decided to delve into how she could change her own consumption patterns and make more conscious choices. A concrete example of this change is her involvement with the department store E&CO, which focuses on sustainable and ethically responsible products.
This department store perfectly reflects the values it now holds dear: products that are not only good for the earth, but also contribute to a just world. Products such as the Woof Bake illustrate this: it is a delicious and conscious
treat for your dog, made with sustainable ingredients and without unnecessary packaging. Not only good for your four-legged friend, but also for the planet! In addition to the Pineut Woof Bakes, there are many sustainable animal toys to be found in the store.
The lessons from India have not only led to personal changes, but also to a broader awareness of the need to live more sustainably. It shows that even small choices can have a big impact and that sustainability is not just a burden, but an opportunity to create positive change.
The collaboration between Pineut and E&CO shows that sustainability does not have to be complicated or boring. On the contrary, it stimulates creativity and fun in the kitchen, while at the same time contributing to a better world. In this way, the products not only offer a delicious experience, but also a conscious alternative to ready-made options that often entail a lot of packaging waste .