Pineut is B Corp: what does that mean?

By Team Pineut
2 min read
Pineut is B Corp: wat houdt dat in?

We have big news: Pineut is officially a Certified B Corporation! A milestone we are extremely proud of, but more importantly: a confirmation of something that has always been in our DNA.

Impact is in our recipe

Ten years ago we started Pineut with a simple but powerful mission: inspire, make, do and experience. We wanted to challenge people to get creative in the kitchen and at the same time make a positive impact on the world around them. Because why shouldn't fun go hand in hand with responsibility?

At Pineut we believe that a good, pleasant job is the basis for a more independent, more fun and better life. Unfortunately, too many people are still on the sidelines of society. That is why we at Pineut show that things can be done differently. In social workshops, our natural ingredients are processed, with great care and attention, into delicious DIY mixes. People with a distance to the labor market are given the opportunity to participate and to be proud of what they make.

What exactly is B Corp?

B Corp is an internationally recognized certification for companies that not only want to make a profit, but also want to have a positive impact on people, the environment and society . Companies are assessed on their impact in five areas: governance, employees, customers, community and environment.

In our first assessment we scored 109.9 points – an achievement we are incredibly proud of! But for us this is not an end point. It is an encouragement to continue to grow, improve and create more and more positive change.

What Pineut stands for as a B Corp

Our B Corp certification underscores our commitment to:

  • Sustainable purchasing
    We work with suppliers who produce organic and sustainable ingredients, with respect for people and nature.

  • Donations for equal opportunities
    Every Pineut product contributes to a better world. Part of our profits go to charities that combat inequality.

  • Honest personnel policy
    Our people are at the heart of everything we do. We invest in personal growth, inclusion and a healthy work environment.

Together we make a difference

As part of the global B Corp movement, we stand with thousands of other companies using business as a force for good. And that doesn’t just feel good – it motivates us to take steps toward a brighter future every day.

Because yes, at Pineut we make DIY mixes. But actually we create opportunities.
Opportunities to grow. To participate. To create something beautiful together.