Pineut is B Corp: what does that mean?

By Team Pineut
2 min read
Pineut is B Corp: wat houdt dat in?

We have big news: Pineut is now officially a Certified B Corporation!
A milestone we are incredibly proud of – but more importantly, a confirmation of something that has always been part of our DNA.

Impact is in our recipe

Ten years ago, we started Pineut with a simple but powerful mission: inspire, make, do and experience. We wanted to encourage people to get creative in the kitchen while also making a positive impact on the world around them. Because why shouldn’t fun go hand in hand with responsibility?

At Pineut, we believe that meaningful work is the foundation of a more independent, enjoyable and better life. Sadly, too many people are still left on the sidelines of society. That’s why we choose to do things differently. In our social workshops, natural ingredients are carefully processed into delicious DIY mixes. Here, people with limited access to the labour market are given the chance to participate, contribute, and take pride in what they create.

What is B Corp?

B Corp is an internationally recognised certification for businesses that aim not only to make a profit, but also to have a positive impact on people, the planet and society. Companies are assessed across five areas: governance, workers, customers, community and environment.

In our very first assessment, we achieved a score of 109.9 points – an achievement we’re immensely proud of! But for us, this is not the finish line. It’s a motivation to keep growing, improving and driving even more positive change.

What Pineut stands for as a B Corp

Our B Corp certification highlights our commitment to:

  • Sustainable sourcing – We work with suppliers who provide organic and sustainable ingredients, produced with respect for people and nature.

  • Donations for equal opportunities  – Every Pineut product contributes to a better world. A share of our profits supports charities fighting inequality.

  • Fair people policies – Our people are at the heart of everything we do. We invest in personal growth, inclusion and a healthy working environment.

Together we make a difference

As part of the global B Corp movement, we stand shoulder to shoulder with thousands of other companies using business as a force for good. And that doesn’t just feel good – it inspires us to take steps towards a brighter future every single day.

Because yes, at Pineut we make DIY mixes. But in truth, we’re creating opportunities. Opportunities to grow. To participate. To make something wonderful together.