The story of Pineut

Our mission
At Pineut, we stand for more than just delicious DIY mixes. We believe in the power of conscious enjoyment, sustainability, and creating opportunities for those who need them most. Our mission is to spark positive change — together with you. We do this by developing tasty products that also make the world a little better!
We’re proud to work with Stroomopwaarts, a social workplace in Vlaardingen, where our heroes help create the most beautiful and delicious products.
Sustainability and recycling tips
We’re committed to building a more sustainable world by working with inspiring impact partners. Thanks to these collaborations, we can make use of ingredients that would otherwise go to waste, such as surplus grains and fruit.
And did you know that many of our containers are made of glass, making them perfect for reuse? Here are a few ideas:
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Use our glass jars as storage for rice, pasta or muesli.
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Turn the Water Twist carafe into a true table showpiece by serving water or homemade drinks during dinner.
High five label
At Pineut, we believe everyone deserves the chance to shape their own future and walk through life with joy. That’s why we created the High Five Label. Every Pineut product offers direct opportunities for people who are at risk of missing out or have fallen behind.
A High five product stands for:
1. Equal opportunities – offering people who are excluded a real chance to participate.
2. Fun and development – ensuring job satisfaction and room for talent to grow.
3. Social enjoyment – your moment of pleasure creates an opportunity for someone else.
4. A chain of impact – we work with our impact partners to build a better world.
5. Be good, do good – Pineut is a force for good. From 2024, we’ll donate 20% of our profits to charities that promote equal opportunities.